
@RSVPDINNERPARTY
@RSVPDINNERPARTY
Spring & Pine Studio partnered with Payton Sartain to design and launch her newest venture, Dinner Party by Payton. Designed to feel sophisticated and sexy with touches of warmth and nostalgia, Dinner Party by Payton lives as both a trend-forward and timeless brand.
Spring & Pine Studio supports on-going brand strategy, event strategy, and production support as Dinner Party by Payton grows to include IRL touch-points, brand sponsors, and social campaigns.
Brand Development
Art Direction
Brand Strategy
Social Assets
Event Strategy & Production
Brand Development
Spring & Pine Studio develops brands from the ground up from an initial consultation to multiple rounds of development, leading to final selections & a comprehensive brand book.
LOGO DESIGN
From ideas to illustrations, Spring & Pine Studio designs timeless logos, icons, and marks to bring a brand image to life knowing that logos are vital for brand recognition. Tapping to Payton’s love of a Martini, we designed an ownable martini icon to root the logo in, creating consistency among assets, as well as two logo stacks.
SOCIAL ASSETS
Spring & Pine Studio designs brands with the marketing funnel in mind, meaning we’re here from the start to launch & beyond to ensure brands come to life authentically to the client’s vision. For Dinner Party by Payton, we collaborate with Payton to design compelling content, produce new questions, and author content calendars.
Mock social feed, developed in brand exploration.
EVENT PRODUCTION
Spring & Pine Studio strategized, designed, and produced the Dinner Party by Payton event series, with events in Miami, Austin & more cities to come! In addition to developing the Dinner Party brand, Spring & Pine Studio has designed dinner party events to foster real-life connections among influencers, editors, and KOLS. The curated event series makes Dinner Party by Payton a destination with the support of sponsoring brands.
Creative Strategy & Art Direction
Event Design & Production
Event Branding & Collateral
Editor & Influencer Gifting
On-Retainer Project Management & Brand Strategy








